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Is Online Advertising Encouraging Ad Blockers?
Advertising is everywhere and, on a daily basis, we look at and engage with many different forms of it. I published an article last year describing how I thought ad blockers were ruining PPC. This is...
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Who will block the ad blockers? Publishers are proceeding with caution
So what are publishers doing to counter the added threat to the reach of their digital advertising? It is a logical question. But I’m finding that, for now, the consensus response is to wait and...
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Dry those eyes, ad blockers are unlikely to kill the internet
Or at least, the idea that people are paid to create stuff for it but that people aren’t charged to look at it. You know, like, umm, El Reg. This has all come up as Apple has allowed the technology in...
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Ad Blockers: Unwitting Arbiters of Consumer Preference
StockPhotoLV/Shutterstock Voices The result is a paradigm where consumers unintentionally suffocate the content they want and punish the brands they buy. If you have never heard of ad blocking, it’s...
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Mozilla’s Founder Wants to Block Ads on Mobile So He Can Serve You Different Ads
Brendan Eich, the co-founder of Mozilla and inventor of JavaScript, wants to assuage your guilt with his new project, Brave. Brave functions as a browser on desktop and mobile devices, blocks ads and...
View ArticleWired Is Launching an Ad-Free Website to Appease Ad Blockers
Starting in the next few weeks, the magazine will give those readers a choice: stop blocking ads, pay to look at a version of the site that is unsullied by advertisements, or go away. It’s the kind of...
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Why Consumers Use Ad Blockers And What Motivates Them Not To
This figure is projected to reach 63 million by the end of the year and 77 million in 2017. Obviously ad blocking isn’t going away anytime soon. But a new report from Omnicom Media Group (OMG) finds...
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How to Optimize Ad Placement and Maximize Revenue
For most blog, news and content website owners, ad revenue is essential, as it feeds the budget required to deliver the content your readers want. Unfortunately, in the quest to increase ad revenue,...
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